Musk dumps remaining Twitter-branded stuff in auction

Maestro4k

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I wonder why Elon thinks this is going to be more successful than his first try at x.com?

Or maybe he just expects the same result, in that someone will come along and buy him out?
He almost certainly thinks that x.com would have been an amazing success, but he was kicked out of PayPal and couldn't implement it. This time no one can do that, so it'll be an amazing success.

Being in touch with reality isn't one of Musk's strong suits. I have my doubts he's even capable of it.
 
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rofacurion

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I'm guessing it's already a pretty depressing office to work at, but selling all the kitchen appliances?

So, now it's "no more working from home" and "no food or drinks allowed". Oh, and no music either! I feel bad for anyone who is essentially stuck working at this company for various reasons.
So much office and break room furniture is listed it makes me wonder if the San Francisco office will be closing in September. I haven't seen a follow up to the story about Musk not paying his rent either. X HQ to move to Texas?
 
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Papageno

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But isn't X a much better brand to build from?

Narrator: "It was not."
For those of us of a certain age, "Brand X" was always the inferior competitor's product in TV ads. Now they say things like "other popular brand" or whatever when comparing dishwasher detergent or floor cleaner etc.
 
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Uncivil Servant

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"At X, we think about what’s possible," Yaccarino told CNBC. "Not the incremental change of what can’t be done.”

My job is fixing the American healthcare system, and even I don't talk about accomplishing our physically impossible mission in these delusional tones.
 
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Litazia

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I really hate that Musk has basically ruined Twitter--I wasn't a frequent Tweeter myself but I followed some. Now it's a sh*thole. The X thing was the final straw that made me delete the app from my phone.
I let my Twitter account go fallow, but I logged in yesterday to check out a hashtag because of a pretty nasty storm we got yesterday. The app has become unusable - you get nothing but weirdo blue checks replies at the top, and ads are not marked Promoted, so you’re just inundated with piles of NFT and crypto ads intermixed with people sharing photos of localized flooding.

Coincidentally, I got a Bluesky invite last night, so we’ll see how that works out.
 
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She said that the rebranding allowed the company to move on from Twitter's old mindset and products, preparing X users for new kinds of experiences on the platform.

So, according to the sacrificial CEO, after buying Twitter for $44billion to 'accelerate' x.com, The company formerly known as twitter is moving away from the social media product, the only product that was worth $44 Billion? What was the point of buying a social media company as the foundation of a company that doesn't want to do social media? Or is she talking products read users? Therefore saying that by rebranding, they can focus on the hard right political messaging that represents the new product they intend to sell to advertisers? Either way, not encouraging to advertisers Twitter wants to woo back, nor to encourage users who abandoned twitter to try out the "everything" app.

If they didn't want to be held back by the 'old mindset and products' of twitter, Musk should have built it himself. Musk has explicitly stated he believes Meta, with the help of the old twitter employees, who are useless and don't work mind you, to rebuild the framework of twitter in six months. In the time hes been burning cash, with the best and brightest and hardest working twitter employees, building a skeletal twitter that had none of the old mindset and wasn't the old product could have been done by now.

"At X, we think about what’s possible," Yaccarino told CNBC. "Not the incremental change of what can’t be done.”

At X we consider what is possible, and making an everything app is in the abstract possible. The impossible incremental steps between where we are now and the future we project are not being considered.

Fuck. Investors and Advertisers need to look at that sentence and really consider the implications for their money and/or brands.
 
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I really hate that Musk has basically ruined Twitter--I wasn't a frequent Tweeter myself but I followed some. Now it's a sh*thole. The X thing was the final straw that made me delete the app from my phone.
I really, really want off Twitter. But unfortunately for some communities, and obnoxiously enough, companies, it's the only place to go to get information about what's happening with them. (Your company has a website, please post news to it!)

It's part of the reason why I keep diving into the comments on Twitter articles, I keep on hoping to learn about a replacement. But as long as people are only posting stuff to Twitter, I kind of have to keep checking it.
I let my Twitter account go fallow, but I logged in yesterday to check out a hashtag because of a pretty nasty storm we got yesterday.
And there are things like this. The local NWS office posts alerts to Facebook and Twitter, but only on Twitter could you rely on seeing them. Well, used to be able to. On Facebook, the algorithm might decide that you don't need to see a severe thunderstorm warning until three days after it ended. And Twitter used to be the place to go to find out about weird local events. What's up with all the helicopters? Why are there a ton of police cards headed in one direction? A search on Twitter often gave the answer. No longer.
 
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thekaj

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It just dawned on me that this is happening the day after Yaccarino declared that they're very close to breaking even. They're just assuming someone is going to pay a couple billion dollars for the auction items.
He almost certainly thinks that x.com would have been an amazing success, but he was kicked out of PayPal and couldn't implement it. This time no one can do that, so it'll be an amazing success.

Being in touch with reality isn't one of Musk's strong suits. I have my doubts he's even capable of it.
Yup. As a raging narcissist, Musk can't ever admit that his "greatest idea" is a complete flaming turd. If/when this current iteration of X goes bankrupt, he'll spend a decade or two licking his wounds and then trying again, probably telling himself that the previous attempt was foiled because Twitter was a lost cause from the start, and not really his fault. It's a bit like how Trump's final words on his deathbed won't be loving words to his family. It'll be that he totally won the election in 2020.
 
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Kommet

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What has happened is a rather noticeable and measurable increase in hate speech since acquisition, and the destruction of a once-universally recognized brand.

As for these other things, I don't think they add the value she believes they do. And I don't need Xitter to make video calls with people without sharing my phone number.
Elon Musk: Skype Co-founder, 2023
 
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Getting other people to pay for taking your own signage down and disposing of it afterwards is cunning, I’ll give him that.
That bit frankly has to be the hot favourite for best decision made during this entire mess.

If they're labeling this a "rebranding auction," why are they auctioning off so much non-branded stuff too? Either way, I actually wouldn't mind grabbing some of the furniture or smaller appliances if I still lived in the Bay Area. Well, except for the fact that the money would be going to Musk and Co...
I'm guessing it's already a pretty depressing office to work at, but selling all the kitchen appliances?

So, now it's "no more working from home" and "no food or drinks allowed". Oh, and no music either! I feel bad for anyone who is essentially stuck working at this company for various reasons.

They probably still have a shitload of now-unused office stuff leftover from the mass firings, and one guy left in the Facilities department running around trying to get it somewhat organised and catalogued enough to sell, inbetween dealing with whatever dumb idea of the day is being thrown at him by Musk.
 
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evanTO

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It's not that simple. Xs used as a trademark are everywhere. I'm actually unclear on what product of Meta that blue X that they have a trademark was even for. They may have never even used it. Microsoft also has a lot of trademarks related to X due to things like DirectX and the Xbox.

There are plenty of other trademarks that exist for things that are stylized Xs. I have a Chemex pour-over coffee brewer, the Chemex logo is a kind of stylized X that looks like it.

As long as X doesn't compete in the same areas as these existing X logos and looks different enough, it's not a problem.

Which, given the idea of X is that it's supposed to be an "anything app," I'm sure that won't ever come up. Definitely not. How could an "anything app" ever run into something that someone else has already done...
From here: https://www.reuters.com/technology/...e-own-trademarks-new-twitter-name-2023-07-25/
Microsoft since 2003 has owned an X trademark related to communications about its Xbox video-game system. Meta Platforms - whose Threads platform is a new Twitter rival - owns a federal trademark registered in 2019 covering a blue-and-white letter "X" for fields including software and social media.
 
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maclifer

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Getting other people to pay for taking your own signage down and disposing of it afterwards is cunning, I’ll give him that.
Wouldn't it be funnier for someone to purchase it... and not take it down? Maybe just get a city sign permit and keep it up as a cultural icon? ;)
 
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D

Deleted member 764661

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"You look at video, and soon you’ll be able to make video chat calls without having to give your phone number to anyone on the platform."

Finally! A way to video chat without giving out my phone number! Also: What's this thing called "Zoom"? I keep hearing that word but have no idea what it is....
 
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randomcat

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Musk is showing his commitment to transform the microblogging app into an irresistibly convenient platform where people can go to text, call, pay, shop, bank, and post online.

Irresistible. I don't think so Elon.

they don't mean irresistible in the sense that everyone will want it, but rather that we will not be capable of mounting a successful resistance against their platform when it comes for us
 
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rain shadow

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Wouldn't it be funnier for someone to purchase it... and not take it down? Maybe just get a city sign permit and keep it up as a cultural icon? ;)
Interesting, however the owner of the building would likely object, and they likely have more say in this situation.
 
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Baumi

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So much office and break room furniture is listed it makes me wonder if the San Francisco office will be closing in September. I haven't seen a follow up to the story about Musk not paying his rent either. X HQ to move to Texas?
So then all of Musk’s Xs will live in Texas?
 
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Mechjaz

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There’s a podium with the bird logo that’s tempting, but what am I going to do with a podium, and why do I want to give more money to Elon Musk than I have to? Especially since the ideal amount of money I give to Musk is $0?
You're asking the wrong question, my friend. What can't you do with a podium with the bird logo? House podia never went out of style. In a pinch, you could use it for a lectern!
 
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