Commercials are still too loud, say “thousands” of recent FCC complaints

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FohENG

Ars Scholae Palatinae
757
Audio engineers playing tricks again. They started off with simple compression so ads appeared louder because they were at a constant volume (though still under the limit) while regular content had a wider dynamic range. Then they used multiband compression on certain frequencies so they could boost sound they wanted to get you to hear while being able to stay within limits.

FCC (if they do anything) needs to be far more specific than just “same average volume”.


Edited: forgot to add, compression is also abused in modern music. It’s why it may be something you find catchy or want to tap your foot to, but not something you’d listen on a quality audio system at home. It’s mixed to have an impact, not to sound good.
 
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160 (160 / 0)
Nothing’s worse than listening to some pleasant music on YouTube and then have my ears cheese grated by some advertiser.
I've tailored my script blocky thing to cut out "commercials" from my Youtube experience. (It has a little dropper thingy to let me just click on elements to block them.) I specifically kept the stationary images on the sides intact. They're not annoying and easily ignored. (I also disabled some of the injected images that sometimes appear in the last moments of a video, because I'd seen enough annoying cases where those are covering up interesting outros). More than that, I want to send a clear messages. I'll tolerate ads just find when the ads are out of the way, don't make sound, and are easy to ignore. I haven't seen any mountain men screaming curse words at me about soap or misogynistic hero characters beating their wives in a good long while.
 
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34 (36 / -2)
Let's follow up with a mandatory sound remixing act that forces content makers to remix the audio from movies so people at home can understand the dialog without subtitles.

Also, get off my lawn.
and such that the action scenes do not rattle the glasses in the kitchen because you turned up the volume to understand the dialog!
 
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99 (100 / -1)

Chuckstar

Ars Legatus Legionis
34,867
and such that the action scenes do not rattle the glasses in the kitchen because you turned up the volume to understand the dialog!
If they didn’t run the dialog through the “speaking while fully immersed in mud” filter, it wouldn’t be a problem. :grrrr:

EDIT: Or the “why is ambient background noise dialed up to 11” filter.
 
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CoffeeFoo

Wise, Aged Ars Veteran
122
Nothing’s worse than listening to some pleasant music on YouTube and then have my ears cheese grated by some advertiser.
My step kid didn't want to use Brave, or ad blockers (ugh)... it was worth my sanity to get youtube premium family sub and not hear ads off of their chromebook ever again.
 
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-3 (14 / -17)
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and such that the action scenes do not rattle the glasses in the kitchen because you turned up the volume to understand the dialog!
As I age my hearing is getting worse and it doesn't help that dialog is getting quieter as the ambient sound on shows is loud. As such I've been using subtitles for years now.
 
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BraytonAK

Wise, Aged Ars Veteran
123
Many people assume the hearing difficulties associated with age are just about things getting quiet or muffled. You actually start declining in the ability to mentally tune out noise and distinguish it from what you want to hear. The advertisers wanting to be heard and the producers screaming, “but mah art!,” just make it unenjoyable.

At least we still get a mute button. If you’re lucky it’s a physical button on a remote rather than a screen you have to switch to.
 
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31 (32 / -1)

ArsPlebeian

Smack-Fu Master, in training
99
If you have to have the remote nearby to react to your TV volume every few minutes, something is broken. I would not mind ads on broadcast TV (mostly) if the dang volume wasn't so crazy. Even my "high end" TV struggles normalizing the volume, and then I have to disable that feature manually when playing a game, as normalized audio has a slight delay that I unfortunately noticed.
 
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32 (32 / 0)
Are ads too loud or are movies and tv shows just too quiet?

Both actually.

They mix dialog for 'cinematic' fare low on purpose, so you (or the projectionist) has to crank it to be audible, ensuring subwoofers explode with sufficient force when employed (for some reason they're convinced you won't like the movie unless your neighbors complain)

Ads... are complicated (as in technical). There's a db cap, but they get around it by pushing the living shit out of the middle frequencies (among other things)
 
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46 (47 / -1)

spacekobra

Refiner of the Quarter
731
Subscriptor++
Audio engineers playing tricks again. They started off with simple compression so ads appeared louder because they were at a constant volume (though still under the limit) while regular content had a wider dynamic range. Then they used multiband compression on certain frequencies so they could boost sound they wanted to get you to hear while being able to stay within limits.

FCC (if they do anything) needs to be far more specific than just “same average volume”.


Edited: forgot to add, compression is also abused in modern music. It’s why it may be something you find catchy or want to tap your foot to, but not something you’d listen on a quality audio system at home. It’s mixed to have an impact, not to sound good.
loudness wars never went away we just got worse at hearing it :(

it sucks because a beautifully mastered album is such a joy to listen to. Ear fatigue is real.
 
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32 (34 / -2)

theOGpetergregory

Ars Scholae Palatinae
893
Subscriptor++
Audio engineers playing tricks again. They started off with simple compression so ads appeared louder because they were at a constant volume (though still under the limit) while regular content had a wider dynamic range. Then they used multiband compression on certain frequencies so they could boost sound they wanted to get you to hear while being able to stay within limits.

FCC (if they do anything) needs to be far more specific than just “same average volume”.


Edited: forgot to add, compression is also abused in modern music. It’s why it may be something you find catchy or want to tap your foot to, but not something you’d listen on a quality audio system at home. It’s mixed to have an impact, not to sound good.
This is definitely part of it, but I'm pretty sure non-compliance is up as well.

I seem to recall reading something a few years ago about how hard it was to actually enforce this because of how many commercials there are, multiplied by the different broadcast settings and compounded by the ephemeral nature of the medium, which makes it virtually impossible to catch someone red-handed.

And that's before getting to the streaming component which obviously should be held to the same rules but right now isn't.
 
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31 (31 / 0)
Things get too much sweeter because food bakers normalize their tastebuds and increase the sweetness. Audio levels that increase, will only irritate or create deafness, tinnitus.

Thank goodness for Closed Captions!
When they are actually input from script to match the dialog and not automated and display what the bot 'heard'.
 
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26 (26 / 0)
Modern loudness metering tools already call out when the average loudness varies a lot in a piece of audio, or when the loudest segment is much higher than average, using industry standard metrics - see EBU R128, LUFS units.The standard also accounts for certain frequencies being perceptibly louder than others, so that trick is out. Music streaming services already use these tools to make sure you don't have to change the volume between songs on a playlist, ads notwithstanding.

As long as a competent audio engineer is in the room it should be very straightforward to make a law that says "don't go past these numbers", and for it to work.
 
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43 (44 / -1)

Spiderless

Seniorius Lurkius
33
Subscriptor
In the UK this tends not to be an issue on terrestrial TV (I think?), but I have noticed it on Prime. I don't really understand the practice though -- what do you think I'm going to do? Suffer through 2-5mins of annoyingly loud ads, or turn it down / mute it? Where is the benefit to advertisers if I've muted the TV?
 
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31 (31 / 0)
The other dirty trick is to reduce the programming volume so have to turn it up. Then the commercial comes on much louder. Comcast is the worst offender. Is easy to tell when a commercial is about to commence. I reach for the remote and put a finger on the mute button. Seems the current fcc will do nothing. Probably fired the complaint dept.
 
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13 (16 / -3)