(Forgive me for just going off the excerpt here but) I feel like the MS-like suggestion there is a bit flawed cause the history there. MS has been in games since waaay back at this point. They already had gaming cachet before the Xbox, built it up further with that brand, and then into Game Pass. They've been consistently at this gaming thing for decades.
Course the other way to look at it is that they've also kinda been failing at it, sometimes spectacularly. But hey they've stuck with it regardless, might be changing directions these days but still staying in the game however they can.
Apple still feels young in whatever game ecosystem they've been working on. Maybe not with iOS but with the Mac, which blew everything up a few years ago and basically reset with ARM. One thing I'm thinking about was with my last post about exposure, when I look it over it feels they've had some decent stuff, but I never really hear about it. Outside of the early Apple Arcade announcements it feels like crickets, other than some token big game at a keynote
for something else.
For the other platform holders, outside of the generational (and few other) new hardware announcements, all the regularly scheduled keynotes and whatever other shows are about the games. For Apple it's just about their hardware and software, with some random mention or segment about gaming thrown in there. Like there's a new Space Invaders Infinity Gene game coming out and I just found out through a game forum, then searched for it and found a PR page saying there's a new Katamari coming too (...not that I expect much of it given the series' trajectory, but its noteworthy regardless).
Meanwhile for reference I just looked at Apple's YouTube page, various expected Apple product/service videos of course, but couldn't see anything recent for Apple Arcade games (or games in general). But hey there's a
playlist! ...with seven videos, six of which are for individual games
five years ago, and one TV commercial last year. I know devs/pubs have to do their own promotion and all, but as the platform holder Apple should be doing
something more than the whatever little to relatively nothing they do now.