<BLOCKQUOTE><font size="-1">quote:</font><HR>"I don't want to toot our own horn too much, because it sounds arrogant,<HR></BLOCKQUOTE><BR>"So I'll just toot our own horn, because frankly, I'm a fuck".<P> <BLOCKQUOTE><font size="-1">quote:</font><HR>but the rest of the industry is trying to copy our every move again, just like in the '80s," says Jobs. "Every PC manufacturer is trying to copy the iMac in one way or another.<HR></BLOCKQUOTE><BR>"One way of another" == producing AIO computers that look nothing like the iMac and are fast, cheap, and (relatively) expandable, just like PC manufacturers have done for many years? Very few manufacturers have tried to make blatant rip-offs of the iMac. Most PC manufacturers have done something a little better. And there were plenty of coloured, plenty of AIO, PCs available before the iMac anyway.<P> <BLOCKQUOTE><font size="-1">quote:</font><HR>And you can bet they'll be cloning iBook next year.<HR></BLOCKQUOTE><BR>Really? They'll have tiny screens, an oversized case, and crap performance, at a high price? Why would they do that? They wouldn't sell any. They might make coloured laptops -- oh, but they already do, and did far before the iBook was released.<P> <BLOCKQUOTE><font size="-1">quote:</font><HR>The same goes for our software. Our QuickTime streaming video player has this sleek, brushed-metal look on the screen,<HR></BLOCKQUOTE><BR>"Sleek" == "universally detested, difficult to use, ugly"? I would imagine that MS will retain a degree of functionality in their interface. Isn't it a little presumptuous to assume that QT is the 'father' of 'brused metal' interfaces? They're nothing new, nothing special, nothing important. And at least ASF files can stream worth a damn.<P> <BLOCKQUOTE><font size="-1">quote:</font><HR>and our iMovie digital video editing software on the new iMacs lets you make your home movies actually viewable. Well, a month ago Bill Gates announced that Microsoft's next Windows multimedia player was going to feature a brushed-metal interface, and that they're coming out with Windows Movie Maker. So now we've got Microsoft copying us again too.<HR></BLOCKQUOTE><BR>Copying you? No. If WMP has a non-standard interface, that's just like Winamp, that's just like Sonique, that's just like practically every media playing program I've ever used. It's like MS's Deluxe CD player. It's nothing new, and certainly not anything that Apple started.<BR>MS are making a video editor? Wow. Are Apple the only company who makes video editors? No, I don't believe that they are. Nor were they the first company to make video editors. So, MS are copying Adobe and everyone else who makes such software. Not Apple.<P> <BLOCKQUOTE><font size="-1">quote:</font><HR>And I don't mind. I don't mind."<HR></BLOCKQUOTE><BR>"... since every one of our 'innovative' ideas has been ripped off someone else.".<P> <BLOCKQUOTE><font size="-1">quote:</font><HR>Jobs, as usual, has a vivid metaphor ready to explain why Apple geeks will be able to improve OS X faster than Microsoft geeks can improve Windows:<HR></BLOCKQUOTE><BR>Vivid... and completely meaningless.<P> <BLOCKQUOTE><font size="-1">quote:</font><HR>"Think of Windows and our older Mac OS's as houses built with two-by-fours. You can build that kind of house only so high before it collapses from its own weight. So as you start to build it higher, you<BR>have to spend 90% of your time going back down to shore up the lower floors<BR>with more two-by-fours before you can go on to build the next floor. That leaves you with only 10% of your engineering budget to spend on actually<BR>innovating--it's why new versions of Windows always come out way late.<HR></BLOCKQUOTE><BR> View image: http://forum.arstechnica.com/forum/ubb/rolleyes.gif And what evidence do you have for this assertion? Or are you just saying it because it sounds cool.<P> <BLOCKQUOTE><font size="-1">quote:</font><HR>On the other hand, OS X is like a software space frame made out of titanium. It is so strong and light and well designed that it lets us spend all of our resources innovating, not reinforcing the foundations."<HR></BLOCKQUOTE><BR>This is just complete bullshit. It's marketing bollocks, but he's trying to use it to demonstrate technical superiority. That's crap. Do people get taken in by this kind of thing?