Big brands are spending small sums on X to stay out of Musk’s crosshairs

stk5

Ars Scholae Palatinae
762
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Kraki

Seniorius Lurkius
32
A better term, I think, is Politico's Great Grovel. It really tells you what is going on.

Basically, businesses are happy being transactional as long as it, you know, favors their bottom line. Principals, laws, higher intellectual and moral scriptures - that's all bullshit and DEI and so 20th Century.
Very much so - Corporations don't have principles because they're not a person. As a hive mind of Shareholders + Board, they can simulate or mimic the choices that an individual would make but they're ultimately just machines that exist only to generate profits.
Amongst humans, those who have taken a stand for their principles over their existence are exceptional. Even the moderately "good" boards and C suites will simply tread water until the direction of the current makes a choice unavoidable.
 
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ColdWetDog

Ars Legatus Legionis
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The initial boycott of Twitter came when people were able to post screenshots of ads from major corporations next to Nazi posts. That's still a risk for these companies. It would just take one diligent researcher to cause brand damage. Look at Tesla - having demonstrators outside your stores yelling at customers is a worst-case scenario. Look at Target - they caved on DEI and are being boycotted by Black customers.

So maybe the answer is to pay but not actually put anything up. Also don't admit to paying. Consider it straight protection money to the new gangster overlords.
Nah, you haven't been keeping up. Nazis are the new black.
 
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real mikeb_60

Ars Tribunus Angusticlavius
12,160
Given how badly Twitter has been gutted, do they even need to pay? Elon's little megaphone is such a dysfunctional mess that you might be able to actually convince the guys on the other end "Yeah, we paid you for advertising, what do you mean it's not on your recordbooks?"
Toward the end of Twitter, it had become pretty much the only place to get current information about many government agencies, and most emergency services. Facebook had once been there, but Twitter beat them out a long time ago for near-real-time stuff. For a while after the takeover, that changed a little, with more info available from agency web sites. I would be totally unsurprised at seeing agencies (federal and otherwise) being forced by the current situation (King Donald and his Prime Minister Elon, with no regard tofor conflict of interest principles or laws) to move back into full X reliance and possibly even gut their own web sites further to force use of X by the public. At that point, even advertisers who would prefer not to go there will be forced to.
 
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And it does not help that in all the public spaces where we discuss this stuff, we are not "allowed" to discuss the solutions
History shows us the only workable solutions and in my anecdotal experience people are coming around to accepting that those historical solutions may not be as morally ambiguous as we once thought.

We all so desperately want a world without violence that we begin to deny the role of violence in ensuring that the people who really want violence can never get into power.

People are starting to wake up to the notion that the corrupt have taken away our ability to hold them accountable via the courts.

History shows that there is only one way once all other forms of accountability have been undermined.

One way. One.

And we all know damn well what it is.
 
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Emotion_ology

Ars Centurion
272
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"Pragmatism". I regard myself as a pragmatic person by and large. I draw the line with needing to be obsequious to bullies. If corporations are only pragmatic in the face of toxic political pressure, we will have the Chuck Schumerization of the business sector. And the oppressors will only be emboldened.
Being obsequious to bullies is not pragmatic, its short sighted. Lots of short sighted choices get misidentified like that.

Pragmatic: "dealing with things sensibly and realistically in a way that is based on practical rather than theoretical considerations."

It is neither sensible nor realistic to believe that capitulation to this sort of pressure will improve your position or end well for you.
 
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HiroTheProtagonist

Ars Praefectus
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History shows us the only workable solutions and in my anecdotal experience people are coming around to accepting that those historical solutions may not be as morally ambiguous as we once thought.

We all so desperately want a world without violence that we begin to deny the role of violence in ensuring that the people who really want violence can never get into power.

People are starting to wake up to the notion that the corrupt have taken away our ability to hold them accountable via the courts.

History shows that there is only one way once all other forms of accountability have been undermined.

One way. One.

And we all know damn well what it is.
To quote a famous tweet:

"Violence isn't the answer! The answer is checks history book oh, oh no!"
 
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mozbo

Ars Tribunus Militum
1,839
What remained of market Capitalism is now over. Rackets and thugs will determine income and more importantly capital flows. The Russian system has been adopted. Russia won. It's over for capitalism

The bullying started with just labor as the target, and gradually moved up the food chain. Until you get where we are now, the richest bullying everyone else. This is end-stage capitalism.

The whole process was warned about over and over, with all the mid-level bullies pooh-poohing and throwing their weight behind the bigger bullies. The systemic collapse is horrifying, but the mid-level bullies getting shat on does not make me sad in the slightest. Most of these "victimized ad execs" are no better than Musk. Most of them would love to be in Musk's shoes, bullying everyone. The main difference between them and Musk is that Musk actually won.
 
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FangsFirst

Smack-Fu Master, in training
74
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What remained of market Capitalism is now over. Rackets and thugs will determine income and more importantly capital flows. The Russian system has been adopted. Russia won. It's over for capitalism
There's no end to capitalism here.

(Take whichever sense of "no end" you'd like here: it remains true.)

Even if one envisions a sort of "pure" capitalism (anarcho-capitalism, perhaps? "true" free-market capitalism?) it's certainly not ended here, it's just an engagement with the concurrent political system, and a refinement away from that "pure" structure into a still-capitalist system, just a more specific term—perhaps that's what you meant with "market capitalism" being over?

After all, Russia is capitalist, despite any proclamations to the contrary—after all, we have terms like "crony capitalism", and oligarchs have power because of their accrual of power via capital

The power Musk has is due to his accrual of capital, after all (to massively oversimplify things, I admit). He's currently wielding it almost any venue we can find as a means to consolidate his positions. But it's still being wielded against a market which chooses whether to accede to his demands or not. Hypothetically if enough of them refused, this might not actually go down the path it seems to be so inevitably hurtling toward.

It often seems like, on some level, we've diluted the sense of "capitalism" down to "business, and people buy stuff which determines what happens economically", or a vague sense of "freedom", as if capitalism is the only economic system under which those things occur when it very much isn't.
 
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Anti Jimmy

Smack-Fu Master, in training
52
Instead of caving to the Regime, these ad wizards could put funds toward fighting the forces subjugating them. They have the skills to boost the appeal and reach of all the excellent anti-fascist journalism out there, after all. But that would require forethought. And a soul.
It's a shame that, out here in reality, ad execs so craven and venal.
 
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Bottom line: Musk and Trump are winning.
For now. To put it simply: we're in the "F Around" phase.

It's unclear what will happen when we enter the "Find Out" phase. (Or even when we'll enter it.) They're "winning" because, right now, voters aren't really feeling the effects. Some are (obviously people who work for the government, and people who work for companies whose contracts got stopped are), but the majority of Americans aren't.

Once those effects start being felt - well, things will get ... interesting. And I don't know how things will go. Maybe they'll keep "winning." But, ultimately, if by age for no other reason, Trump is a lame duck and the younger Republicans must know that, eventually, they'll face elections where they can't rely on Trump or his supporters.
 
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If I am aware that a company is advertising on née twitter, I will boycott the company.

This isn't difficult to understand, and if enough of us do it, née twitter will continue to die as it should.
I think that might be difficult. Ars Technica is a Conde Nast outfit....and Conde Nast pays X for ads.

A simpler approach is to just leave X, and tell everyone you know to leave X.
 
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PhaseShifter

Ars Tribunus Angusticlavius
6,885
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History shows that there is only one way once all other forms of accountability have been undermined.

One way. One.

And we all know damn well what it is.
I suspect a lot of people don't.
It's not enough to remove the oligarchs from power, you have to destroy their legacy so thoroughly that you don't have a bunch of dumbasses five generations later claiming it's their heritage.
 
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There's no end to capitalism here.

(Take whichever sense of "no end" you'd like here: it remains true.)

Even if one envisions a sort of "pure" capitalism (anarcho-capitalism, perhaps? "true" free-market capitalism?) it's certainly not ended here, it's just an engagement with the concurrent political system, and a refinement away from that "pure" structure into a still-capitalist system, just a more specific term—perhaps that's what you meant with "market capitalism" being over?

After all, Russia is capitalist, despite any proclamations to the contrary—after all, we have terms like "crony capitalism", and oligarchs have power because of their accrual of power via capital

The power Musk has is due to his accrual of capital, after all (to massively oversimplify things, I admit). He's currently wielding it almost any venue we can find as a means to consolidate his positions. But it's still being wielded against a market which chooses whether to accede to his demands or not. Hypothetically if enough of them refused, this might not actually go down the path it seems to be so inevitably hurtling toward.

It often seems like, on some level, we've diluted the sense of "capitalism" down to "business, and people buy stuff which determines what happens economically", or a vague sense of "freedom", as if capitalism is the only economic system under which those things occur when it very much isn't.
We're seeing the argument against anarchy play out before our eyes in real time. Anarcho-capitalism will inevitably develop into a monopolist system. Only a sufficiently powerful government that is not beholden to financial interests is capable of sustaining a free-market capitalist system.
 
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5 (6 / -1)
Protection racket. The entire new Presidency is about protection rackets and the mob moving in on new territory.
Nice business you got there. It would be a real shame if the DoJ were to investigate you for DEI violations, wouldn't it? Not to worry, just send me some advertising money and I can make your federal problems disappear.
 
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Kleptocratic oligarchy goes brr....

Americans voted for this, Americans are getting this. Because what could ever go wrong with giving basically unlimited power to the world's first billionaire manchild?
The worst part of it all is I only know a handful of people who voted for this. Everyone else was immensely smarter and voted to not let this happen - because we all knew this would happen.
 
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