Netflix’s new physical stores could include Squid Game obstacle course

mmiller7

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"Netflix and chill" usually implies a cozy night in, where there are no people in your living room besides those on your TV screen.

That's...not the definition I've heard for it. I think it usually involves 1 other person with you (but hey, if you're into lifestyles where its more than one, by all means you all be happy and have fun), and I suppose it could be done in a livingroom or a bedroom.
 
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marsilies

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marsilies

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BTW, I always understood "Netflix and chill" to be an offer to a romantic partner, like on a date, along the lines of, "would you like to go back to my place, watch some Netflix and chill?" It's the modern equivalent of asking if someone wants to come up for a cup of coffee.


View: https://www.youtube.com/watch?v=NPqBV6LhuW8


I think it can also work as a text/call "booty call," like "hey come over and let's Netflix and chill." Like, it seems innocent on the surface, but there's a hidden meaning.
 
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D

Deleted member 92645

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Despite Netflix's 2023 ad business (subscribers and revenue) falling behind expectations by about 50 percent so far, as per The Information, Netflix House is reportedly less a revenue push and more about marketing.
Yeah... opening places where I can buy cheap t-shirts and bad food will definitely make me come back... NOT.
 
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mattofak

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Fucking. "Netflix and chill" means fucking. Optionally, with the TV on in the background.

There, I said it.
When I saw the sub heading of ""Netflix and chill" may take on new meaning." I assumed they were opening some sort of movie themed sex store. Something like: Watch your Bridgerton/50 shades with suitable accompanying toys.
 
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Netflix's 2023 ad business (subscribers and revenue) falling behind expectations by about 50 percent so far
Wonder how much of this is them pissing off their long-time customers and finally seeing the effect of the password-sharing crackdown.

I remember that they actually beat earnings and expectations initially but seems like maybe the constant price increases are taking their toll?

EDIT: turns out I just can't read before putting some caffeine in me, it's their ad business not their ad tier as marsilies points out.
 
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D

Deleted member 92645

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Wonder how much of this is them pissing off their long-time customers and finally seeing the effect of the password-sharing crackdown.

I remember that they actually beat earnings and expectations initially but seems like maybe the constant price increases are taking their toll?
That and more and more people having to chose between Netflix or buying food...
 
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jdw

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When I saw the sub heading of ""Netflix and chill" may take on new meaning." I assumed they were opening some sort of movie themed sex store. Something like: Watch your Bridgerton/50 shades with suitable accompanying toys.
That is... a much better idea than this, actually. An incredible viral marketing stunt. Too bad they're nowhere near bold enough to do it.
 
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marsilies

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Netflix's 2023 ad business (subscribers and revenue) falling behind expectations by about 50 percent so far
Wonder how much of this is them pissing off their long-time customers and finally seeing the effect of the password-sharing crackdown.
Note that what you quoted is specifically about their advertising business. So the "subscribers" in that situation are advertisers signing on to run ads. Apparently not very many advertisers think Netflix is a great place to run ads on, at least not yet.

I wonder if it's because of the ad-free tier. Like, if someone is on the Netflix-with-ads tier, they're probably doing it so save money, so probably aren't the best targets for a lot of ads. Meanwhile the people with a lot of disposable income, the people advertisers want, likely splurge for ad-free. So the demographics probably shake out that the people who actually see ads on Netflix are, in general, not the people most advertisers want to show ads to.
 
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marsilies

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marsilies

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blath

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It would be nice if Valve did this for Steam not necessarily for say an lounge / arcade feel but a physical location for customers do download stuff from a high speed internet point. Great for customers not only on the move, but for those population groups that just don't have access to high internet speeds.
(Valve could do this or any - elbow nudge nudge - hopefully established 'data streaming' type service - elbow nudge nudge - that could work with Steam and equivalent to create a system where someone can plug in a portable data storage device - or even connect their machine directly - to quickly take in the bulk of the updates where the customers system can then finish the install process or actual game installs where the customer brings in their machine - - and while they are there they can sell related merch - Steam shirt, or game or software theme merch. even localize it like 'such and such' - Bellevue, Washington USA to a smaller population center like ' such and such node - Coos Bay, Oregon etc. and even say the data streaming merch too.. like Chilling at Netflix Lounge - Kansas City, Missouri . etc)

Ideally it would be nice if they host their own stores to hopefully limit the equivalent of 'middle ware' attacks like you get with credit card skimmers. But perhaps systems behind transparent security windows and a poster showing what it should look like (the system and connection to the site's high speed internet connection ports).. might help reduce the security requirements and allow say a sub-contracting to a gas (or and future equivalent) or recharge station or full time convenience store.. or even better a store whose theme is selling video games. ;D
 
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marsilies

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"Netflix and chill" usually implies a cozy night in, where there are no people in your living room besides those on your TV screen.

We have very different definitions of "Netflix and chill."

It looks like the article got updated, the line now reads:
"Netflix and chill" usually implies a cozy night in with a companion and no one else in your living room besides those on your TV screen
 
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Note that what you quoted is specifically about their advertising business. So the "subscribers" in that situation are advertisers signing on to run ads. Apparently not very many advertisers think Netflix is a great place to run ads on, at least not yet.

I wonder if it's because of the ad-free tier. Like, if someone is on the Netflix-with-ads tier, they're probably doing it so save money, so probably aren't the best targets for a lot of ads. Meanwhile the people with a lot of disposable income, the people advertisers want, likely splurge for ad-free. So the demographics probably shake out that the people who actually see ads on Netflix are, in general, not the people most advertisers want to show ads to.
I definitely misread that as "ad-tier", never read Ars before being caffeinated... Whoops, thanks for the correction!
 
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marsilies

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I definitely misread that as "ad-tier", never read Ars before being caffeinated... Whoops, thanks for the correction!
OK, going to look at The Information article, at least as much as I can read without paying...

As of about June, Netflix’s ad sales and ad-supported subscriber numbers were roughly half what staffers had initially projected internally for 2023

So it's both ad-sales are half what they want, and half the "ad-tier" subscribers they want.
 
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