Lots of big numbers, but the one from which all else flows is 1.8 billion Apple devices, up from 1.5 billion a year ago. Interesting comparison, Microsoft Windows saw active installs increase 100 million since last year to 1.5 billion. In terms of revenue, the iPhone was just under 60 percent, the iPad about 6 percent, and in between the Mac, Wearables, and Services at 9, 12, and 16 percent respectively. It's kind of bullshit accounting though, as the vast majority of services is arguably derived through the iPhone, and to a much lesser extent the iPad. The iPhone probably generates around 70 percent of revenue through hardware and associated services.
As for revenue as a proxy for sales, the Mac is on fire, six best quarters in history, and that will continued with a redesigned MacBook Air in colors this year. Dare we say double-digit market share? Dare we do. The iPad was down for the quarter, but the revenue numbers for the year should put unit sales close to Peak iPad of 70 million. Demand for the iPhone supposedly was broad across the lineup, but I'm pretty sure Tim was leaving the iPhone 13 mini out of that comment. Not reported on the call was the big news, though. Gurman is saying a software update will allow the iPhone to do credit card transactions. That's just a software license to print money. One interesting comment about the Apple Watch, 2 out of 3 buyers are new to the device, still lots of blue ocean there.
Apple pretty much appears to be the personal technology company to beat in 2022, so pretty much the same for the last decade. Good luck with that.
