Toyota goes big on hydrogen fuel cell vehicles with cheaper, mass-market options

By Lulu Chang Published July 27, 2018

Image used with permission by copyright holder

Hydrogen fuel cell vehicles (FCVs) are the future for Toyota. The Japanese automaker is reiterating its commitment to its FCVs by designing cheaper, mass-market passenger cars and SUVs, with goals of bringing the technology into buses and trucks as well. The hope is that the next generation of its Mirai hydrogen FCV will be made available in the early 2020s, a feat that many other automakers and industry experts thought would be nearly impossible — or at least, unprofitable.

Recommended Videos

Toyota believes that part of the problem in adopting FCVs is that they are currently still too expensive. By making these vehicles more affordable, the automaker hopes that FCVs will soon meet with the success of the hybrid. After all, Toyota has some experience bringing new eco-friendly technologies to greater audiences. The first Prius was made in the 1990s, far before other automakers were even considering their environmental impacts.

“We’re going to shift from limited production to mass production, reduce the amount of expensive materials like platinum used in FCV components, and make the system more compact and powerful,” Yoshikazu Tanaka, chief engineer of the Mirai, said in an interview with Reuters.

Moreover, Toyota wants to improve the performance of its Mirai cars. The next iteration of these vehicles should see an increased driving range of more than 460 miles, up from the 310-mile range the Mirai can currently achieve. By 2025, sources tell Reuters that the goal is for these FCVs to have a range of well over 600 miles.

This technology, at least for Toyota, has been a long time coming. Indeed, the carmaker has been developing these hydrogen-fueled cars since the early 1990s, and the company was the first to release a production FCV back in 2014 with the original Mirai. Of course, the high price tag associated with the vehicle (it’ll set you back $60,000), as well as the scarcity of refueling options, have stunted adoption. As it stands, fewer than 6,000 Mirais have been sold around the world.

But as a growing number of countries look to eliminate traditional combustion engines from the roads, interest in these new generation vehicles could increase. That’s certainly what Toyota is betting on.

Topics

Former Digital Trends Contributor

Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…

Cars

Waymo’s driverless cars are about to begin an overseas adventure

Waymo Jaguar I-Pace

Waymo’s autonomous cars are about to appear on streets outside of the U.S. for the first time.

The company on Wednesday announced on social media that its autonomous cars will be driving onto the streets of Tokyo, Japan, “soon,” with some reports suggesting the rollout will begin as early as next week.

Cars

Buy Now, Upgrade Later: Slate’s $25K Truck Flips the Script on EVs

many hybrids rank as most reliable of all vehicles evs progress consumer reports cr tout cars 0224

A new electric vehicle startup—quietly backed by Amazon CEO Jeff Bezos—is building something bold in Michigan. Not just a car, but a whole new idea of what an EV company can be. Slate Auto is a stealthy new automaker with one mission: ditch the luxury-first EV playbook and start from the affordable —which most drivers actually seek.
The start-up has been operating out of public sight since 2022, until TechCrunch found out about its existence. Of course, creating a little mystery about a potentially game-changing concept is a well-tested marketing approach.
But Slate truly seems to approach EVs in a very different way than most: It isn’t debuting with a six-figure spaceship-on-wheels. Instead, it's targeting the holy grail of EV dreams: a two-seat electric pickup truck for just $25,000. Yep, twenty-five grand. That’s less than a tricked-out golf cart in some neighborhoods. Slate is flipping the Tesla model on its head. Tesla, but also the likes of Lucid, BMW, and to a certain degree, Rivian, all started with high-end vehicles to build brand and bankroll future affordable car. But Slate wants to start with the people’s pickup—and letting it grow with you.
This isn’t just a cheap car. It’s a modular, upgradeable EV that’s meant to be personalized over time. Buy the basic model now, then add performance, tech, or lifestyle upgrades later—kind of like building your own dream ride one paycheck at a time. It’s a DIY car for a generation raised on customization and subscriptions. The company even trademarked the phrase: “We built it. You make it.”
Backing up this idea is an equally bold strategy: selling accessories, apparel, and utility add-ons à la Harley-Davidson and Jeep’s MoPar division. You’re not just buying a vehicle; you’re buying into a lifestyle. Think affordable EV meets open-source car culture.
Slate's approach isn't just novel—it's almost rebellious. At a time when other startups risk folding under the weight of their own lofty ambitions, Slate is keeping things lean, scalable, and customer focused. The company reportedly plans to source major components like battery packs and motors from outside suppliers, keeping manufacturing costs low while focusing energy on design, experience, and upgrade paths.
Sure, it’s all been kept under wraps—until now. With plans to begin production near Indianapolis by next year, the wraps are about to come off this EV underdog.
While, at least in spirit, the U.S. market has been dominated by high-end EVs, Slate’s “start small, scale with you” philosophy might be just the jolt the industry needs.

Cars

Kia EV9 and EV6 now fully qualify for the $7,500 tax credit – except for one trim

Kia EV 9

As Kia reported record first-quarter sales, Eric Watson, Kia America VP of sales, made a point of painting a rosy picture for the future: Now that the latest versions of its two best-selling electric vehicles, the EV9 and the EV6, are in full-scale production at Kia’s plant in Georgia, the road is paved for further sales growth.
After all, when Kia announced it was switching production of the EV9 to the U.S. from South Korea in 2023, it largely based its decision on its EVs being eligible for the $7,500 tax credit on new EV purchases offered under President Biden’s Inflation Reduction Act (IRA).
But the EV9’s battery still came from South Korea and China, which meant it would only receive a partial tax credit of $3,750. Starting this year, the EV9 can qualify for the full $7,500 credit, as Kia switched the sourcing of its battery to its Georgia plant.
As for the EV6, 2025 marks the first time its production takes place stateside, and most of its trims have also become eligible for the full tax credit.
However, there are notable exceptions: Both the EV6 and EV9 GT trims, which are known for providing more horsepower - ie, being faster – and offering a “more aggressive styling and accents”, won’t qualify at all for the tax credit: That’s because production for those vehicles remains based in South Korea, according to CarsDirect, which cited a Kia bulletin to its dealers.
The full credit should still be available for those who lease the vehicles, as leasing does not have the same sourcing requirements under the IRA.
Another big unknown for the GT trims is whether the U.S.’ 25% tariffs on all imported vehicles will again be applied. On Wednesday, President Donald Trump paused most tariffs announced in early April for 90 days.
While prices for the new EV6 and EV9 have yet to be revealed, the combination of the tariffs and the inegibility for the tax credit could seriously dent the appeal of the GT trims.

nproxy.org